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Case Study: How Google Reviews Help a Car Dealership


Car dealerships are always looking for ways to attract more customers and increase sales. In today's digital age, one of the most effective ways to do so is through online reviews. This case study examines how using Reputation Boost surveying tools increased Google Reviews and helped a car dealership in increasing their sales.


The car dealership in question is a small business that had been struggling to attract new customers. The dealership was located in a competitive market, with many other dealerships nearby. The owners realized that they needed to do something to stand out from the competition.


The dealership's first step was that they realized that they needed to focus on improving their online presence, particularly by increasing the number of Google reviews and responding to them. They also wanted to utilize their existing infrastructure and client base. 

The next step was to use all of Reputation Boost's products to encourage their customers to leave reviews on Google. They did this by sending emails and texts via the Reputation Boost platform to customers asking them to leave a review on their GMB page. The dealership also added a QR Code provided by Reputation Boost to their marketing materials that directed their customers to their customized Profile.Guide page.  To create more engagement with their customers and their newly found reviews, the dealership also set up Reputation Boost's Google Review Auto-Responder and responded to both positive and negative reviews.  


Over time, the dealership was able to build up a significant number of positive reviews on Google. This had a number of benefits for their business:

  1. Increased visibility: The positive reviews helped the dealership rank higher in Google search results, making it easier for potential customers to find them.
  2. Increased trust: The positive reviews helped to build trust with potential customers who were researching the dealership online. People are more likely to trust a business that has a large number of positive reviews.
  3. Increased sales: The increased visibility and trust helped the dealership attract more customers, which led to an increase in sales. The dealership reported a significant increase in sales in the months following their focus on Google Reviews.


In today's digital age, online reviews are a crucial part of any business's marketing strategy. This case study shows how a car dealership was able to leverage Google Reviews to increase their visibility, build trust, and ultimately increase sales. By focusing on their online presence and encouraging customers to leave reviews, the dealership was able to differentiate themselves from their competition and succeed in a highly competitive market.

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