Google My Business Analytics: What They Are and Why They're Important for Local Businesses
Google My Business (GMB) allows local businesses to create and manage their online presence. GMB includes a variety of features, including the ability to add photos, videos, and reviews, as well as to provide information about your business hours, location, and contact information.
One of the most important features Reputation Boost offers is its insights dashboard. The insights dashboard provides data from GMB on how people are finding your business, what they're doing when they visit your listing, and how they're interacting with your content. This data can be used to improve your GMB listing and to increase local visibility and traffic.
What are Reputation Boost Insights?
Reputation Boost utilizes Google My Business analytics and provides data on the following:
- Views: This metric shows how many times your GMB listing has been viewed.
- Profile visits: This metric shows how many times people have visited your GMB profile.
- Website clicks: This metric shows how many times people have clicked on the link to your website from your GMB listing.
- Phone calls: This metric shows how many times people have called your business from your GMB listing.
- Directions: This metric shows how many times people have requested directions to your business from your GMB listing.
- Reviews: This metric shows how many reviews your business has received.
- Rating: This metric shows your business's average rating.
- Bookings: This metric shows how many bookings have been made through your GMB listing.
Why is Reputation Boost and Google My Business Analytics Important for Local Businesses?
Reputation Boost insights can be used to improve your GMB listing and to increase local visibility and traffic. Here are a few ways to use GMB analytics:
- Identify your most popular keywords: These metrics can help you identify the keywords that people are using to find your business. This information can be used to optimize your GMB listing and website for these keywords.
- Track your website traffic: The "Website clicks" metric can help you track how many people are visiting your website from your GMB listing. This information can be used to improve your website content and to make sure that your website is optimized for local search.
- Improve your customer service: The "Reviews" metric can help you identify areas where you can improve your customer service. This information can be used to make changes to your business practices and to ensure that you're providing a positive customer experience.
- Increase your bookings: The "Bookings" metric can help you identify the times of day and days of the week when you're most likely to receive bookings. This information can be used to schedule your staff accordingly and to ensure that you're prepared to handle an increase in demand.
Overall, Google My Business analytics is a valuable tool that can be used to improve your GMB listing and to increase local visibility and traffic. By tracking the data via Reputation Boost, you can identify areas where you can improve your business and make sure that you're reaching your target audience.
Here are some additional tips for using Reputation Boost insights:
- Track your data over time: It's important to track your GMB analytics data over time so that you can see how your business is performing. This will help you identify trends and make changes to your business as needed.
- Compare your data to your competitors: You can also use GMB analytics to compare your data to your competitors. This will help you see how you're performing relative to other businesses in your industry.
- Set goals: It's helpful to set goals for your GMB analytics. This will help you stay motivated and track your progress.
- Use the data to make decisions: The data provided by GMB analytics can be used to make decisions about your business. For example, you can use the data to decide what keywords to target, how to improve your customer service, or when to schedule promotions.
By following these tips, you can use Reputation Boost insights to improve your local business.