Google My Business reviews are the backbone of the platform. They are not just a ranking factor, but also a way to showcase your brand's reputation and credibility. When you have a high number of positive reviews, it can lead to more traffic and conversions.
In this blog post, we'll discuss how actions can create more engagement with a business's reviews, ultimately leading to increased visibility, customer trust, and revenue.
Reviews are critical to the success of any business. According to a recent survey by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% of consumers trust online reviews as much as personal recommendations.
Therefore, it's essential for businesses to actively solicit and collect reviews from their customers. One of the easiest ways to do this is by simply asking customers to leave a review after a purchase or service experience. This can be done in person, via email, or through a follow-up survey.
Another effective way to get more reviews is by making it easy for customers to leave a review. This can be achieved by including a direct link to the business's GMB page in email signatures, on social media, and on the business's website.
But why are reviews so important for a business's GMB page? Firstly, reviews help to establish trust and credibility with potential customers. When a business has a high number of positive reviews, it signals to potential customers that the business is reputable and trustworthy.
Additionally, reviews also have a direct impact on a business's search ranking. According to a study by Moz, online reviews account for 15.44% of how Google ranks local search results.
Therefore, businesses should make getting more reviews a top priority for their GMB page. Not only do reviews help to establish trust and credibility with potential customers, but they also have a direct impact on a business's search ranking.
In addition to collecting reviews, businesses should also respond to every review that they receive. Responding to reviews shows customers that the business values their feedback and is committed to providing excellent customer service.
When responding to reviews, businesses should keep in mind the following best practices:
- Respond promptly: Ideally, businesses should respond to reviews within 24 hours.
- Be courteous and professional: Regardless of whether the review is positive or negative, businesses should always respond in a courteous and professional manner.
- Address any concerns: If a customer has left a negative review, businesses should address the review.
- Thank the customer: Regardless of whether the review is positive or negative, businesses should always thank the customer for taking the time to leave a review.
By responding to reviews, businesses can further establish trust and credibility with potential customers. It shows that the business cares about its customers and is committed to providing excellent customer service.
Reputation Boost platform provides one of the easiest ways to get more and respond to reviews by automating asking customers to leave a review and responding. After you have provided a service or product, Reputation Boost sends a follow-up email asking customers to share their experience on Google. We also provide a QR Code and Profile.Guide link which you can integrate in your email signature, website, or social media profiles. Our Google Auto-Responder will then respond automatically to all reviews with pre-canned responses. Reputation Boost's review management tools available can help you manage your reviews and send automated review requests to your customers. Our tools can save you time and help you track your reviews.
By following these tips, you can create a more engaging GMB page that will help you attract more customers and boost sales.
Learn more today by clicking https://reputationboost.com/