Unfortunately, Google doesn't offer a simple "delete" option for its reviews. Instead, there are only two ways that a review can be removed. The person who posted the review can delete it or your business can "flag the review as inappropriate." Flagging the review alerts Google that the review is fake or that it doesn't comply with Google's review policies.
After that, you'll be guided to the landing page below where you'll need to complete a brief report of the issue and submit your email for follow-up communication. It's important to note that Google has built-in spam checkers that automatically analyze a review for inappropriate, irrelevant, or misleading content. While this feature is pretty reliable, inaccurate reviews are sometimes overlooked which can lead to negative perceptions of your business.
In this case, you'll want to take matters into your own hands and report the review yourself.
Here's how to do that.
1. Open Google Maps and locate your business.
2. Find the review on the Google reviews page.
3. Click the three vertical dots to the right of the review.
4. Select the option Report Review.
5. Choose an option for the question: What's wrong with this review?
6. Report the Google review.
When to Flag a Google Review
According to Google, the topics below are against its user terms and conditions. Therefore, if you notice a review that falls under one of these categories, your team can request to remove that content.
Irrelevant Comments
Google wants to make sure its users are getting accurate information about your business. So, if you're seeing comments that don't pertain to your organization or a customer's experience, you should flag these reviews for Google to remove.
Illegal Content
Some businesses provide products or services that are illegal in certain locations. Google accounts for this by prohibiting users from posting reviews that contain links to websites or email addresses that sell illegal products. This also includes images that promote products or special offers.
Inappropriate/Offensive/Explicit Content
Google will remove any content that it views as "obscene, profane, or offensive." It will also remove reviews that are threatening or contain derogatory comments. If you come across any reviews like these, be sure to flag them immediately to protect your brand's image.
Conflicts of Interest
Google wants its reviews to be as unbiased as possible. Therefore, you can't post a review of a company that you own or work for. You also can't post a review of your competitor, as this would allow you to manipulate their rating in your favor.
Impersonation
Google values the accuracy of its reviews as well. It doesn't want to misrepresent a business or provide deceptive content to its users. Because of this, all Google reviews must be published by the person writing the review. You can't publish the review on someone's behalf or pretend to be someone else when submitting your review.
Disadvantages of Reporting a Google Review
As you can imagine, this process is slow and doesn't guarantee that your review will be removed. And, even if Google does decide to remove it, there's no telling when it will actually be taken down. In that time, your business could lose thousands of customers if you wait for Google to handle the issue.
The other major setback is that Google won't remove a review just because it's negative. The point of Google reviews is to provide users with unbiased feedback from other customers' experiences. If those experiences are poor, Google wants its users to be aware of them. So, if you're upset with a customer's opinion, the odds aren't in your favor for a removal.
Instead, your customer service team needs to take action if you want to remove a negative Google review.
The Power of Google Reviews is in Your Hands!
Waiting for Google to remove a review from its search engine can be time consuming and tedious. However, the steps listed above should help your customer service team quickly address negative Google reviews and improve your relationship with new and existing customers.
Have you ever had a negative review that has nothing to do with your business? Does the process of actually disputing reviews make you frustrated with major review platforms? Our dispute button technology makes it incredibly easy to dispute negative reviews with a click of a button. No matter what kind of business you own, your customers are likely to look for you online. One of the first things they’ll do is look for online reviews about your business. Reviews establish trust and provide the validation your customer needs before going in for a purchase. If you get consistently bad reviews, you may lose customers for years to come.
The problem is major review platforms don't make it easy to dispute negative reviews. We provide an easy to use button that tells our team to dispute the review on your behalf. We let you know if the review is pending and when the review was disputed. If we get the review removed, we will email you the results. Although we can't guarantee any negative review removals, we have an excellent process that will give you confidence that if it can be disputed, it will.
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