Google My Business is a type of business listing which businesses can use to rank higher in search result pages. By using this Google product, a company can acquire relevant traffic and gain recognition. It can also help a potential customer find your business location, and even source reviews.
Creating a Business Profile is the same thing as adding a place to Google Maps, which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.
What this means is, a Business Profile can exist on its own, apart from a Google My Business account.And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.
That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free.
Here are the 8 different moving parts of Google My Business.
● Category/description
● Reviews
● Photos
● Attributes
● Posts
● Q&A
● Suggest an edit
● Google My Business Insights
Google My Business categories help Google My Business Listings show relevant searches inGoogle Maps and Local Pack by helping potential customers find local businesses when performing localized searches. When creating a Google My Business Listing, one of the first steps is to choose a business category.
Google My Business isn’t just an online version of Yellow Pages. Customers can also leave reviews giving an honest view of the experience they’ve had of your business. They matter because they form a key part of every Google search, and are a component in the data Google’s algorithm uses to determine search engine results. Positive reviews show up in the organic and Google Maps search rankings as star ratings. And you’re likely to get better rankings the more scores your business has. Good reviews bring you to the attention of new customers.
Google My Business can help you..
● Reach and engage with your target business for free
● Establish your authority with a great business profile
● Earn trust from customers
● Increase traffic and sales
● Learn more about your business
Even though your Google My Business listing will naturally collect photos over time from satisfied customers, it’s still important to actively upload your own photos to make sure your business is properly reflected. Here’s why. While your business description is important, photos allow potential customers to actually visualize their experience with your business and determine whether it’s a good fit for their needs.Visualizing gives them a level of predictability that makes engagement with your business more likely.
When a potential customer can see the outside and inside of your business, the products you create, and the team behind it all, they are better able to trust your business and will feel more confident in choosing you. Google My Business photos provide a virtual tour so that potential customers can learn about your brand right from their browser, without the added step of visiting your website. This can give you a distinct advantage over competitors.
While each different moving part has their purpose, it is very important that you use each one to help build your business’s visibility. If you are a busy business owner and have no time to start this process,Reputation Boost will do the hard work for you. The Google My Business feature is included in each of our packages. It is the root of everything that we do.