Every time you hear about Reputation Boost, we are usually talking about the power behind Google. People often ask why this is, so we thought we would write a blog to explain why Google is the search engine of choice for both customers and businesses. Firstly, let’s look at why users use Google. I have tried to boil this article down into simple sections, as this topic is a pretty chunky one. Here are seven categories as to why you should use Google and the importance behind it.
Google is generally quicker than the other search engines at bringing back results. It is able to deliver millions of results in 0.19 of a second. This is down to their technical infrastructure, which is much better than the other engines. Google once had a fire at one of their server warehouses and although it destroyed everything hardware-wise, their service wasn’t impacted at all. Talk about amazing!
Google has a lot more sites in its index. It picks up new sites faster than any other engine, so you are able to search the latest news, latest sites and just loads more sites in general. Technically, you should have a better result if you have more to choose from.
Google’s algorithm is much more sophisticated than the other engines. They should be better at determining which sites are the most relevant and which ones aren’t – especially with continuous updates to their algorithm to keep up with ever-evolving digital behaviors. Google has their fingers in many data pies, which the other engines don’t. Subsequently, with more data they can make more informed decisions, somewhat scary when you hear of them being able to know what you are going to type before you do!
You can’t overlook this aspect of Google. They are everywhere! They didn’t do a lot of advertising previously, and they don’t really advertise their search offering currently however they do advertise a lot of their other services which are all “Google” based... so naturally, you hear the name a lot. That said, I am not sure about their company motto “Don’t be evil”, I will discuss this in another post/rant.
6. Platform and Tools
When looking at the advertising section of these engines (Google Ads or Microsoft Advertising) there is no comparison. Google is years ahead. You can set something up in minutes on Google, and hours/days for the other platforms. Google also provides a good toolset for you to use, which includes Analytics and WebMaster Tools to name a few. They obviously don’t tell you specifics, and leave us to work out how to adapt things accordingly!
They have access to a whole host of benefits and resources to help your business and customers. Google’s customer support is out of this world, and who doesn’t like a good experience with customer service?
Since a large percentage of the population is using Google, it means a huge audience can view and access your profile. The more visible you are or the more often your business shows up in search results, the better the chances are of drawing people’s attention to you. It’s an innovative and more practical alternative to conventional advertisements.
No matter how helpful a product is, its potential won’t be maximized if it’s overly costly, impractical, and difficult to use. Fortunately, that’s not the case when it comes to Google My Business. This efficient tool is free and easy to use, so even any business can utilize it to promote their business or service. Creating and verifying your profile can be done in a matter of hours. In fact, there are tools that can get you instantly verified. Once that’s done, you’re ready to rock page one of Google.
Plus, Google’s tools help you analyze performance so you can find ways to improve your business’s ranking. Google My Business makes it easy for local businesses to promote their products and services online by increasing visibility and improving their chances of showing up in search results. It can help potential customers to quickly find and contact you. It’s a free tool that you can make use of to improve your online presence, connect with your customers, and increase your business’s revenue. And when using our services at Reputation Boost, we can do all the work for you!
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